Optimise your website images! Uploading images with huge file sizes greatly impacts your website load time. This also impacts both your user experience and your SEO. The average website speeds, should be around 2 seconds or less. How long does it take for your website to load? Do you think your visitor is going to stick around that long?
Resize your images using Photoshop. If you do not have Photoshop, I recommend using a service like tinyjpg.com or https://compressor.io/compress to compress your images. Your website images should ideally be in the 300-500KB range or less
Firstly, not keeping your platform, themes and plugins up to date will open your site up to cybersecurity risks. Secondly, not regularly updating your website content in the form of blog posts is doing a detriment to your website’s SEO and visitor engagement.
If your website is on a platform like WordPress, make sure that your site is set to auto-update. Some hosting companies will even update plugins and themes automatically. If you can’t remember to keep your site updated, set a regular reminder on your calendar or hire a professional to handle website management. It’s worth the additional expense to ensure your website isn’t hacked.
Lastly, regularly update your website content through an onsite blog, even it’s just once a month. Remember: quality over quantity!
Clearly communicate what their next step is or what exactly do you want the visitor to do. And the way to do this is through a call-to-action, or those buttons that say “Get Started” “Contact Us” or “Buy Now.” Your calls-to-action should be simple and straightforward without confusing your user.
Use one to two calls-to-action per page, ideally one towards the top of your page and one towards the bottom leading your users to the next step or page you want them to take. Use bright colors and clear language, being sure that your call-to-action is easily clickable on all screen sizes.